Ben promoted Grumpy Cat, and later the cat became a celebrity with lots of endorsements and movies. What helped Ben make Grumpy Cat gain celebrity status?
a) Rise in social media
b) Instant communication
c) Public interest
d) Media fixation
a
You might also like to view...
Advocacy by public relations people is not limited to lobbying and political communication, but they are two of the most important types of advocacy
Indicate whether this statement is true or false.
The assignment of rights is just another way to describe the granting of permission to use copyrighted work
Indicate whether this statement is true or false.
For most of us, our earliest perception of ethical behavior is from:
A. teachers. B. friends. C. clergy. D. families.
Using evidence to support arguments is particularly helpful in building the credibility of arguers who
a. already have high credibility. b. are supporting an unpopular position. c. are low in credibility. d. are supporting a popular position.