Which of the following is a disadvantage of using blogs as a marketing tool?
A) The blogosphere is cluttered and difficult to control.
B) Advertising on a blog is typically expensive and time consuming.
C) Using blogs as a marketing tool offers minimum reach to a target audience.
D) Blogs, when used as a marketing tool, have a low rank in web directories and search engines.
E) Blogs do not provide the kind of personalized approach that today's marketers are looking for.
A
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Which of the following is an example of a specific purpose for a communication?
A) "Let's set up a meeting next week to discuss staffing." B) "I would like to set up a meeting Tuesday at 10:00 to get approval to hire an addition to staff." C) "I would like to talk to you about our staffing shortage." D) "Are you free to meet on Tuesday for a while?" E) "I would like to hire a few more people. When are you free to talk?"
Firms might use a particular derivative to hedge fair value and to hedge cash flows
Indicate whether the statement is true or false
The trademark symbol "SM" is used to indicate a mark associated with a product
Indicate whether the statement is true or false
Which of the following is correct concerning the executive summary (abstract) in the preliminary pages and the summary that appears as a final section of the report body?
a. Only one or the other is necessary, since they would contain the same information. b. Both are necessary because the executive summary summarizes the essential elements of the entire report and the summary reviews the main points presented in the body. c. Both are necessary because they are prescribed sections in the APA style. d. Neither is necessary in a well-written, concise report.