Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________
A) the level of disposable income earned by the target group
B) customer differences
C) the cost-benefit relationship of narrowing the target market
D) customer complaints
E) saturated markets
B
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Which of the following is true regarding price elasticity?
A) The higher the elasticity, the lesser is the volume growth resulting from a 1 percent price reduction. B) Within the price indifference band, price changes have little or no effect on demand. C) If demand is elastic, sellers will consider increasing the price. D) Price elasticity does not depend on magnitude and direction of the contemplated price change. E) When demand is inelastic, sellers should lower prices in order to increase total revenue.
The keyword DEFAULT can be used in place of the := symbol to assign initial values to the variables within the declaration statement.
Answer the following statement true (T) or false (F)
Which of the following is processed in batches?
A. HR activities B. payroll C. both a. and b. D. neither a. nor b.
Because junk bonds carry a much higher risk of default, they also carry an interest rate ________ percent above the AAA grade long-term bonds
A) 1 - 2 B) 3 - 6 C) 7 - 9 D) 10 - 12 E) 20 - 25