List and briefly describe the three major functions of marketing research
What will be an ideal response?
a. Scanning for opportunities and threats – a good research operation collects and analyzes information about customers, competitors, technology, global economic conditions, and other factors. It provides input to marketing managers that they can use to find new markets for existing products, uncover new market segments, and anticipate competitors' moves.
b. Risk assessment of future programs – when considering alternative marketing strategies, the marketing manager should test them against different scenarios.
c. Monitoring of current programs – marketing research plays a key role in monitoring the progress of the plan toward its objective.
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Understating ending inventory understates both current and total assets.
Answer the following statement true (T) or false (F)
Refer to the Shipping Costs for The Allied Motors Company. Solve the transportation problem using Excel Solver. (Remember that in balanced transportation problems all constraints--except the nonnegativity constraints of the decision variables--should be set as an equal to (=) sign in the Excel Solver dialogue.) At the optimum solution, the number of units shipped from Lowell to Richmond is ______.
A. 527
B. 309
C. 243
D. 433
Activities in the Sargent Corporation's Assembly Department for the month of March follow: Percent Complete UnitsMaterialsConversionWork-in-process inventory, March 16,00060%45%Started into production during March65,000 Work-in-process inventory, March 314,00035%20% The equivalent units for conversion for March, using the FIFO method, are:
A. 63,100 units B. 65,100 units C. 62,500 units D. 65,000 units
The X axis of a lift chart shows
a. number of actual Class 1 records identified. b. ratio of decile mean to overall mean. c. the number of actual Class 1 records. d. the ratio of the overall mean to the decile mean.