One way for a company to measure the effectiveness of its publicity-based public relations efforts is to
A. tabulate the equivalent in advertising dollars if the time and space were purchased.
B. ask for return of reply cards.
C. calculate market share increase.
D. count the number of exposures in the media.
E. conduct an environmental audit of media alternatives.
Answer: D
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MBO works by objectives moving through the organization; that is, top managers set general organizational objectives, which are translated into divisional objectives, which are translated into departmental objectives. The hierarchy ends in individual objectives set by each employee. This is an example of MBO working as objectives ______ through the organization.
A. move upward B. move outward into the community C. change significantly D. cascade down E. become less refined and more generalized
A form of law present in many Islamic countries is:
A) moral law B) theocratic law C) civil law D) common law
The percentage of net sales method of estimating uncollectible accounts is in violation of the matching principle
Indicate whether the statement is true or false
Firms use this method when management and the governing board do not intend to reissue shares within a reasonable amount of time or when jurisdiction-specific corporation laws define reacquired shares as retired shares
a. cost method, only. b. par value method, only. c. constructive retirement method, only. d. cost, par value, and constructive retirement methods. e. none of the above