Which of the following are the three characteristics that an advertising appeal should have?

A) engaging, informative, and stylish
B) trendy, compelling, and appealing
C) meaningful, believable, and distinctive
D) unique, emotional, and entertaining
E) humorous, memorable, and interesting


C

Business

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In recent years, changes in technology have ______.

a. blurred the differences between products and services b. made the differences between products and services more distinct c. required products to be offered with services d. made products more important than services

Business

Breach of the implied warranty of habitability allows a tenant to withhold rent according to most courts

a. True b. False Indicate whether the statement is true or false

Business

The management at Morningside Logistics & Fulfillment is in crisis mode. Their proprietary order fulfillment software has malfunctioned, and though their information technology (IT) department assures them that a solution is forthcoming, in the meantime they have a mounting backlog of unfulfilled orders. Adding to the difficulty of the situation is the fact that completion of these orders necessitates access to sensitive company information. Management's best option is to

A) inform their customers that they have experienced an IT glitch, and offer them a 20 percent discount for the entire quarter to cover any losses they might incur. B) recruit the help of talented employees within the organization, even though this will give them access to information that is normally the purview of top management alone. C) outsource the problem to a competitor, with the understanding that doing so runs the risk of giving their rival an edge over Morningside Logistics. D) bring in help from an overseas firm, despite the fact that doing so may involve a learning curve and language barrier, because this is the cheapest solution. E) attempt to solve the problem entirely at the level of top management, with the knowledge that the task is monumental and will involve working around the clock for weeks.

Business

In regard to successor liability, courts applying the __________ look for constancy between the buyer and seller to determine whether the successor company is essentially a mere continuation or reincarnation of the predecessor entity

a. market-share approach b. product-line theory c. traditional successor liability rule d. continuity-of-enterprise approach

Business