Danielle owns a frozen yogurt shop. She has decided to focus her marketing efforts on health-conscious customers. Danielle is using the ____ approach.
A. differentiated
B. undifferentiated
C. concentrated
D. target market
E. marketing-mix
Answer: C
You might also like to view...
Give five examples of open-end questions.
What will be an ideal response?
During 2016, Frank Company incurred $200,000 in legal fees in defending a patent with a carrying value of $3,500,000 against an infringement. Farver's lawyers were successful with the defense of the patent. The legal fees should be
A) expensed in 2016 and classified as ordinary expense. B) classified as an extraordinary item on the income statement for 2016. C) capitalized and amortized over the remaining legal life of the patent. D) capitalized and amortized over the remaining economic life or legal life of the patent, whichever is shorter.
For available-for-sale securities, a decline in value due to a temporary decline in market value below cost is
A) disclosed in the financial statements by means of a footnote. B) disclosed as a reduction from shareholders' equity on the balance sheet. C) disclosed as a loss on the income statement. D) not disclosed because the decline in value is only temporary.
Groups that have an indirect influence on a person's attitude or behavior can be a part of his or her reference groups
Indicate whether the statement is true or false