A snowball effect is a result of a successful PR viral campaign, where users get your message to your target audience for you

a. True
b. False


ANSWER:
True

Communication & Mass Media

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When the doctor explained the syndrome, no one could understand what he was saying because he was using medical terminology. He was probably speaking in euphemisms

Indicate whether the statement is true or false.

Communication & Mass Media

Wendy’s got their fame on social media by interjecting their attitude with messages on social media to provide entertainment and value. What writing style are they using?

A. professional B. audience focused C. snarky D. witty

Communication & Mass Media

?German cars are superior to others,? exemplifies a proposition of policy

Indicate whether the statement is true or false

Communication & Mass Media

What suggestion presented in your textbook for using supporting materials is used in the following speech excerpt?Since it first opened for business, McDonald's has sold over 100 billion hamburgers. To give you an idea how many hamburgers that is, think of it this way: Since each McDonald's burger (with the bun) is about 2 inches thick, 100 billion hamburgers stacked on top of each other would reach over 3 million miles-fifteen times as far as the moon.

A. Explain your statistics. B. Use examples to quantify ideas. C. Present testimony from qualified sources. D. Quote or paraphrase accurately. E. Use statistics to personalize ideas.

Communication & Mass Media