Shalene knew she could convince many of her audience members to vote for her because while they had voted for her opponent in the last election, they felt the senator hadn't kept his promises and they were looking for new representation. What is the goal of Shalene's speech?

A. conversion
B. weaken commitment
C. strengthen commitment
D. dismissal


Answer: A

Communication & Mass Media

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Communication & Mass Media

Cognitively complex people:

a. fail to recognize inconsistencies are part of human life. b. often cannot communicate appropriately with a range of others. c. tend to ignore information that doesn't fit with their impressions. d. tend to be flexible in interpreting complicated phenomena.

Communication & Mass Media

It is the opening day of a new museum, and Lyndon is about to give a dedication speech. He has met a few people in the audience, but in general, they are strangers to him. Which of the following is Lyndon's best option for getting to know the audience?

A. Delay the event to walk through the crowd and meet people. B. Send out a survey for audience members to fill out. C. Use census information about the town to get a general idea. D. Ask the event's host about the audience.

Communication & Mass Media

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Answer the following statement true (T) or false (F)

Communication & Mass Media