When marketers segment consumers by the type of radio station they listen to and then air their advertisements accordingly, it is a form of
A. prospecting.
B. narrowcasting.
C. concentrating.
D. podcasting.
E. simulcasting.
Answer: B
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______ distractions occur when the channel through which the message is delivered obstructs our ability to receive the message clearly.
a. Situational b. Source c. Medium d. Bias
Copyrights owned by businesses are protected for 95 years from the year of first publication
Indicate whether the statement is true or false
Lori and her friends burn an American flag as an act of political protest. Lori is arrested for violating a state law that prohibits flag burning. The Supreme Court has ruled that laws making it illegal to burn an American flag
a. are void because they deny a person due process rights. b. are void because a state court has no power to prosecute a person for burning the federal flag. c. are void because they violate a person's right to freedom of speech. d. are valid.
EDI document structures are defined by:
A) a single international standards body. B) individual suppliers and buyers. C) industry committees. D) each purchaser.