A written rationale for the media strategy is an integral part of any media plan.

Answer the following statement true (T) or false (F)


True

A written rationale for the media strategy is an integral part of any media plan.

Business

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Several events are listed below. Indicate whether each event is an external event that should be recorded as a transaction, an internal event which should be recorded as a transaction, or an event which should not be recorded. Use the following identification codes for your answers E - External event to be recorded as a transaction I - Internal event to be recorded as a transaction NR - An event

which should NOT be recorded _____ A) An order is placed with a supplier for merchandise. _____ B) Common stock is issued to investors. _____ C) Cash sales are made. _____ D) Raw materials are entered into production. _____ E) Federal income tax returns are prepared by the company's accountant. _____ F) Bills are received for utility expenses. _____ G) Payment is received from customers to whom merchandise had been sold on credit. _____ H) Money collected from cash and credit customers is deposited in the company's checking account at a local bank. Fill in the blank(s) with correct word

Business

Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." Peter Austin is extremely successful and the major reason for his success is the way he handles objections. He believes that effectively handling objections is the key to success in

a sales profession. Today he is calling the CEO of Diamonite to make an important sales presentation. Austin is confident of handling the objections as he has prepared for the call.As soon as Austin responds to an objection from the Diamonite CEO, Austin should: A. ask for a referral. B. conduct an approach. C. discuss a visual aid. D. restart the presentation. E. use a trial close.

Business

While the total amount of fixed cost changes with the level of production, fixed cost per unit remains constant as volume changes.

Answer the following statement true (T) or false (F)

Business

The hard-core unemployed are made up of mentally ill individuals and those with prior criminal convictions.

Answer the following statement true (T) or false (F)

Business