Which of the following is LEAST likely to be a demographic characteristic useful for audience analysis?
A. age
B. gender
C. political party
D. shoe size
Answer: D
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Public relations practitioners must possess a variety of skills/abilities because
A) practitioners are constantly changing jobs. B) the field is so diverse. C) the government requires it. D) most practitioners don't study public relations in college. E) none of the above.
The first thing one should do before establishing an Internet website is________
A) locate a server B) determine who the audience is and what you want to say C) estimate costs D) learn HTML E) create a memorable URL
Which of the following enables survey researchers to address their particular research interest by using data collected by someone else?
a. Secondary analysis b. Evaluation research c. Field independent research d. Time-delayed research
During a question-and-answer session, you should direct your answers primarily to the audience as a whole rather than solely to the individual questioner.
Answer the following statement true (T) or false (F)