Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a ________
A) motive
B) life-cycle stage
C) self-concept
D) brand personality
E) self-actualization need
D
You might also like to view...
Jenna creates a very generic evaluation form which she can use for most employees, regardless of the types of jobs the employees perform. This evaluation form is too generic and will not be useful for modifying employee behavior. Jenna’s form is not _________.
A. acceptable B. feasible C. valid D. specific E. negative
All of the following are features of managerial accounting except:
A. information includes economic and non-financial data as well as financial data. B. information is provided primarily to insiders such as managers. C. information is characterized by objectivity, reliability, consistency, and accuracy. D. information is reported continuously with a present or future orientation.
Traditionally, the biggest disadvantage of radio advertising has been that radio ads
A. are audio-only. B. have a long exposure time. C. are expensive. D. don't allow marketers to segment audiences. E. have a narrow transmission.
Which of the following financial statements would be most useful if an analyst wants to know the profitability of a company?
A) income statement B) balance sheet C) statement of retained earnings D) statement of cash flows