Ramona is preparing a persuasive speech on environmental issues to present to members of the National Wildlife Federation. The most important factor Ramona should consider when analyzing her audience is probably its

A. age.
B. knowledge of the topic.
C. group membership.
D. education.
E. ethnic background.


Answer: C

Communication & Mass Media

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As he reached his conclusion, Martin said "Feedback is to communication what the thermostat is to the furnace." What type of supporting material is Martin using here?

A. an operational definition B. a definition by example C. a literal analogy D. a figurative analogy

Communication & Mass Media

The government and news media have a symbiotic though not adversarial relationship

Indicate whether the statement is true or false

Communication & Mass Media

Our cognitive schemata reflect our membership in a culture and in specific social groups

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is discussed in your textbook as a guideline for effective informative speaking?

A. Don't overestimate what the audience knows. B. Relate the subject directly to the audience. C. Use at least one visual aid with each main point. D. All of these answers are correct. E. Both relate the subject directly to the audience and don't overestimate what the audience knows.

Communication & Mass Media