Describe the major differences between paid, owned, and earned media
What will be an ideal response?
• Paid media are exactly that, media you pay for. The primary format of paid media is advertising.
• Owned media are the "new media" channels we, ourselves, own and operate. They can be websites, mobile sites, blogs, Twitter accounts, YouTube channels, Facebook pages, and anything else that social media comes up with.
• Earned media represents the legacy public relations value of "third party endorsement." It is "earned," in that objective reporters are persuaded to write favorably about your organization. Earned media is the most credible format for public relations writers.
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Complete the following statements
A traditional income statement classifies costs by ________; that is, costs are classified as either ________ costs or ________ costs. A contribution margin income statement classifies costs by ________; that is, costs are classified as either ________ costs or ________ costs. What will be an ideal response
The number of machine breakdowns in a day is 0, 1, or 2, with probabilities 0.6, 0.3, and 0.1, respectively. The following random numbers have been generated: 13, 10, 02, 18, 31, 19, 32, 85, 31, 94
Use these numbers to generate the number of breakdowns for 10 consecutive days. What proportion of these days had at least one breakdown?
Banks are unusual participants in the money market because they buy, but do not sell, money market instruments
Indicate whether the statement is true or false
In a firm, codes of ethics apply to ________
A) part-time employees B) senior managers C) Both A and B D) Neither A nor B