In the future, marketers should use the Internet more, improve the sales automation system, apply market automation to routine decisions, and develop formal marketing decision models and marketing dashboards
Indicate whether the statement is true or false
TRUE
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ISs, especially large ones, can often be broken into functional modules and phased into operation one at a time, a process called _____.
A. flash cut conversion B. cut-over conversion C. parallel conversion D. phased conversion
The coming years will see the rise of the marketing department and the demise of holistic marketing
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Increased societal change, conflict, and confrontation in society means that ________
A) organizations must adapt a "bunker mentality" in order to survive B) large institutions desperately need professional communications help C) traditional media are no longer prime news sources for publics D) businesses and nonprofits should comply with community demands whenever possible
One sure way to produce variety in written communication is to use all compound sentences
Indicate whether the statement is true or false