How can a firm anticipate a competitor's reactions to a price change?

What will be an ideal response?


One way is to assume the competitor reacts in the standard way to a price being set or changed. Another is to assume the competitor treats each price difference or change as a fresh challenge and reacts according to self-interest at the time. Now the company will need to research the competitor's current financial situation, recent sales, customer loyalty, and corporate objectives. If the competitor has a market share objective, it is likely to match price differences or changes. If it has a profit-maximization objective, it may react by increasing its advertising budget or improving product quality. The problem is complicated because the competitor can put different interpretations on lowered prices or a price cut: that the company is trying to steal the market, that it is doing poorly and trying to boost its sales, or that it wants the whole industry to reduce prices to stimulate total demand.

Business

You might also like to view...

What is enterprise resource planning?

A. A standardized set of activities that accomplish as specific task, such as processing a customer's order. B. The increase of customer loyalty and retention and an organization's profitability by managing all aspects of a customer's relationship with an organization. C. Integration of all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations. D. The analysis and redesign of workflow within and between enterprises.

Business

The most basic type of nonprobability sampling is a simple random sample

Indicate whether the statement is true or false

Business

If a woman is informed of her husband being run over by a bus the previous night, she can recover damages for negligent infliction of emotional distress.

Answer the following statement true (T) or false (F)

Business

If a table column data type is modified, no changes to associated variables are required because the ____ attribute always uses the column's current data type.

A. TYPE B. := C. => D. %TYPE

Business