The first step in the target market selection process is
A. determining which segmentation variables to use.
B. selecting specific target markets.
C. identifying an appropriate targeting strategy.
D. evaluating relevant market segments.
E. developing market segment profiles.
Answer: C
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Describe the elements of the communication process. Illustrate it with a simple example.
What will be an ideal response?
Forsyth, Inc. uses estimated direct labor hours of 245,000 and estimated manufacturing overhead costs of $1,200,000 in establishing its predetermined overhead allocation rate for the year. Actual results showed the following:
The number of direct labor hours worked during the period was ________. (Round any intermediate calculations to two decimal places, and your final answer to the nearest whole number.)
A) 245,000 hours
B) 168,367 hours
C) 163,265 hours
D) 237,575 hours
All of the following are true regarding prepaid expenses except:
A. When they are used, their costs become expenses. B. They are paid for in advance of receiving their benefits. C. The adjusting entry for prepaid expenses increases expenses and decreases assets. D. The adjusting entry for prepaid expenses increases expenses and decreases liabilities. E. They are assets.
What is the benefit of creating a commitment analysis chart?
a. It can exhibit to others that you are prepared for the change b. It is a useful project management tool since it divides responsibilities c. It relies on the emotional response of stakeholders d. It analyzes engagement and is instrumental in planning tactics to alter those predispositions