During the duration of an advertising campaign, Sprint ran television advertisements at a steady rate throughout the week and intensified its message with newspaper advertising in many major newspapers in the Sunday paper. Sprint used a(n)____ media schedule.
A. flighting
B. continuous
C. pulsing
D. alternating
E. multimedia
Answer: C
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a. Earnings per share will be overstated and operating income will be understated. b. Earnings per share will be understated and operating income will be overstated. c. Both earnings per share and operating income will be overstated. d. Both earnings per share and operating income will be understated.
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Answer the following statement true (T) or false (F)
When a firm embraces conscious marketing
A. its employees act socially responsibly, even if the firm does not. B. its programs are socially responsible, and its employees act ethically responsibly. C. it focuses on selling products and services that make a profit. D. it maintains its independence from the larger community. E. it donates a lot to the community but does not always act ethically.
Robin Company had net income of $67,000. The company had 9,000 weighted average common shares outstanding. The basic earnings per share equal $7.44 per share.
Answer the following statement true (T) or false (F)