Kimberly has just learned that Caribou Coffee is looking for a new source of commercial-grade coffee makers, one of the products she sells. She knows Caribou has been in business for many years, but she has not been able to get any business from them. When developing her marketing strategy, Kimberly will probably assume that this represents a(n) ________ situation for Caribou Coffee, and she will want to find out why Caribou is considering alternatives.

A. generic buy
B. new buy
C. straight rebuy
D. adapted buy
E. modified rebuy


Answer: E

Business

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