Which of the following client representatives ultimately approves the creative brief?
A. media planner
B. auditor
C. brand manager
D. art director
E. financial manager
Answer: C
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Answer the following statements true (T) or false (F)
1. Informal authority is common in mechanistic organizations, whereas formal authority is more accepted in organic organizations. 2. The major distinction between centralized authority and decentralized authority lies in who makes important decisions. 3. Line authority is the responsibility to advise and assist other personnel. 4. People with full authority may consult their bosses for advice.
Deliberately misleading a person to the point where he or she suffers damages is called ____________________
Fill in the blank(s) with correct word
The just cause/due process standard applies to:
a. public sector employees b. most unionized employees c. employees residing in Montana d. all of these are true e. a and b only
The ability to understand the short-term and long-term impact of investment decisions is a fundamental concept that a nonfinancial manager should understand in order to:
A) better assess the current environment in which the firm operates. B) better assess future financing requirements. C) better understand the role of capital markets in raising long-term funds. D) None of the above.