Which of the following is referred to as a unit of input affecting one or more of the five senses, namely, sight, smell, taste, touch, and hearing?
a. Desire
b. Need
c. Stimulus
d. Want
ANSWER: c
Stimulus is any unit of output affecting one or more of the five senses, namely, sight, smell, taste, touch, and hearing. The two types of stimuli are internal and external stimuli. Need recognition is triggered when a consumer is exposed to either an internal or external stimulus.
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Which of the following advantages is not a reason why data analysis bias is low for audits and content analysis?
A) because the variables are precisely defined B) because the phenomenon to be observed can be recorded continuously C) because the data are quantitative D) because statistical analysis is conducted
CPM stands for?
a. Critical posterior method b. Critical project method c. Critical path method d. Critical planning method
Mitchell Corporation's accounting records include the following items for the year ending December 31, 2017
Gain on Sale of Equipment $12,000 Gain on Discontinued Operations $75,000 Loss on Disposal of Equipment 5,000 Extraordinary Loss 15,000 Net Sales 650,000 Cost of Goods Sold 285,000 Operating Expenses 120,000 The income tax rate for the company is 45%. The company had 15,000 shares of common stock outstanding during 2017 and no preferred stock. Prepare Mitchell's income statement for the year ending December 31, 2017. Show how Mitchell reports EPS data on its 2017 income statement. What will be an ideal response
_____________ is pricing a product at a moderate level and positioning it next to a more expensive model or brand.
A. Reference pricing B. Odd-number pricing C. Customary pricing D. Price skimming E. Multiple-unit pricing