A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program. What advice would you give her?
The following are tips that can be given:
a) Present and interpret factual evidence: Evidence must not only be authentic; it must sound authentic, too.
b) Be objective: Specific, concrete language makes your message sound authentic. Excessive superlatives, exaggerations, flowery statements, unsupported claims, and incomplete comparisons all make your message sound like high-pressure sales talk.
c) Include testimonials, guarantees, and enclosures: A message should persuade the audience to read an enclosure, attachment, or file link that includes more detailed information.
d) Subordinate the price: Logically, price should be introduced late in the message— after most of the advantages have been discussed.
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Investment companies use genetic effectiveness metrics to help in trading decisions.
Answer the following statement true (T) or false (F)
Saul Goodman represents several clients and bills at $400 per hour
He forgot to record the time it took to complete each activity, but he knows his eight hour day was spent representing three clients involved in one high profile case. He also remembers that Walt told him once that his learning curve percentage was 85%. How much more should Saul bill each of his three clients? What will be an ideal response?
Briefly explain correlation.
What will be an ideal response?
The most difficult and important step in the risk management process generally is:
A) evaluating risk B) reviewing the program C) selecting the best method(s) to handle the risk D) identifying the risk