Culture explains variations of adoption categories in the diffusion of innovations. Two dimensions explain the variations of two of the adoption categories. Which are the categories, and which dimensions explain? (max 500 characters)
What will be an ideal response?
a. Innovators
b. Late majority
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If the Coolest Cooler introduced its cooler to the general market and developed communications around the idea that it was going to develop awareness, interest, evaluation, trial, and then adoption, it would be using the innovation-adoption model of
consumer responses. Indicate whether the statement is true or false
____________________ are the fundamental, value-relevant attribute of expected future returns
Fill in the blank(s) with correct word
In adapting advertising and communication ___________________________ is the practice of using the same storyline or appeal but making the context and actors locally relevant.
a. Brand Standardization b. International Standardization c. Product Standardization d. Pattern Standardization
Saffron Foods sells jars of special spices used in Spanish cooking
The variable cost is $1 per unit. Fixed costs are $9,000,000 per year. It has $42,000,000 of average assets, and the desired profit is a 4% return on assets. Saffron Foods sells 5,000,000 units per year. The company uses cost-plus pricing because it is the only company that produces this kind of product. Using cost-plus pricing methodology, determine the sales price per unit. (Round your answer to the nearest cent.) A) $1.25 B) $3.14 C) $2.80 D) $1.00