The marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats
Which of the following would help the firm achieve its objectives?
A) ethnographic research
B) strategic planning
C) data warehousing
D) competitive marketing intelligence
E) customer relationship management
D
You might also like to view...
Which of the following statements is true about shareholders?
A) They are not entitled to a distribution of the dividend income. B) They have direct equity interest in the firms to which they fund resources. C) They have no rights to transfer their shares to other investors. D) They emphasize corporate responsibility over financial profitability.
On January 1, 2010, Zero Company obtained a $52,000, four-year, 6.5% installment note from Regional Bank. The note requires annual payments of $15,179, beginning on December 31, 2010. The December 31, 2012 carrying amount in the amortization table for this installment note will be equal to:
A) $0 B) $13,000 C) $14,252 D) $16,603
Elgin Company sells merchandise with a one year warranty. In 2009, sales consisted of 2,500 units. It is estimated that warranty repairs will average $10 per unit sold, and 30% of the repairs will be made in 2009 and 70% in 2010. In the 2009 income statement, Elgin should show warranty expense of
A) $7,500 B) $17,500 C) $25,000 D) $0
The inaccuracy of the grapevine has more to do with the message output than with the input
Indicate whether the statement is true or false