People deny messages that counter the order and meaning in their thoughts. This is called:

A. assimilation/contrast theory
B. BCOS theory
C. dissonance theory
D. behavior modification
E. reward/situation framework


Answer: C. dissonance theory

Business

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Reducing the face amount of dwelling protection is an example of risk transfer

Indicate whether the statement is true or false

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Lawler and Worley (2006) place strong emphasis on ______.

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