Which of the following is true of allocation of the promotional budget when a brand enters the decline stage?
A. In this stage, promotional dollars will be used only for distributing samples.
B. In this stage, price-offs and bonus packs must be used intermittently to maintain consumer loyalty.
C. In this stage, promotional dollars will be used only for distributing coupons to customers.
D. In this stage, advertising is primarily a reminder to keep consumers aware of the brand.
E. In this stage, all the promotional support for the brand will be removed.
Answer: E
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A. The decoding process B. The message context C. The communication process D. The encoding process E. The medium selection
A company that focuses on ________ is concerned with meeting present consumer needs without compromising the ability of future generations to meet their needs
A) the selling orientation B) the production orientation C) Total Quality Management D) sustainability E) return on investment
Andrew owns a popular but expensive Chinese restaurant. In order to introduce more people to his brand, he offers a series of one-time “taste fairs” in which he brings his recipes to a locally sponsored event. Customers are able to pay modest amounts for small servings of his creations while not paying for the ambiance of the famous restaurant. What need is Andrew addressing?
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Answer the following statement true (T) or false (F)