According to the text, what is the most common way to assess persuasive effects?
a. Conduct a survey
b. Measure attitude change
c. Measure behaviors
d. Measure behavioral intent
b. Measure attitude change
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You learn that most people in your student audience are active in the Greek system on campus. In other words, you have learned about the audience's __________.
A. group membership B. cultural background C. knowledge level D. attitudes
All of the following represent ethical challenges for PR professionals EXCEPT:
a. Ethical boundaries have not been clearly defined b. Uncertainly about the ethics of tasks being performed c. Dishonesty within the profession is a serious concern d. You are your most important judge in making ethical decisions.
Your __________ is a description of who you are.
A. self-concept B. life position C. self-esteem D. face
The systematic manipulation of an independent variable(s) or order to determine its effect on a dependent variable(s) is known as which of the following?
A. qualitative research B. experimental research C. triangulation D. textual analysis