Figure 4-5According to Figure 4-5 above, B defines what level in the Maslow hierarchy of needs?
A. physiological
B. social
C. self-actualization
D. personal
E. safety
Answer: D
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a. $360 b. $1,560 c. $1,860 d. $660
The new protective and regulatory agencies and acts passed in the 1960s and early 1970s sought to force businesses to make greater efforts to seek the well-being of ______.
a. stakeholders b. shareholders c. business owners d. governmental bodies
Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?
A) reference grouping B) consumerism C) time poverty D) subliminal motivation E) affect
The communication process begins when the sender of a message ________.
A. gives feedback B. receives feedback C. creates noise D. encodes the message