What do tone, personality, and point of view have in common?
a. All are used to define target audiences.
b. They impact media strategy.
c. They help to determine content.
d. All are aspects of an institution’s social media voice.
d. All are aspects of an institution’s social media voice.
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Which of the following scenarios demonstrates the principle of self-determination?
A. Kimo publishes a story that implicates all of the team members accused of cheating, regardless of their importance to the team. B. Alyssa has embarrassing information about a school teacher’s sex life that would boost her readership, but she does not publish it because it would ruin the teacher’s reputation. C. Colton knows his crime informant has lied to him in the past, so this time he decides to lie to the informant. D. Fran exposes the local manufacturing plant for releasing carcinogenic chemicals into the air, resulting in the firing of 50 employees but a reduction in cancer risk for the entire city.
Matching
Column A Column B ______1. What should I do with this information? A. Evaluate ______2. Is this message consistent with my beliefs? B. Remember ______3. How can I apply this information to future situations? C. Interpret ______4. Does she understand this differently than I do? D. Respond
Concepts such as age, race, and socioeconomic status represent ________ forces of communication
a. economic b. individual c. contextual d. cultural
What type of speech, if done correctly, should paint a picture for the audience?
A. a speech of demonstration B. a speech of explanation C. a speech of definition D. a speech of description