Another name for a nominating committee is a/an ______.
A. naming committee
B. ad hoc committee
C. governance committee
D. stewardship committee
C. governance committee
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A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of ________
A) a frequency marketing program B) a basic relationship C) a club marketing program D) partner relationship management E) sustainable marketing
For a company offering services, which of the following is a value-adding activity?
A) Billing the clients B) Preparing job order forms C) Ordering, receiving, and inspecting supplies D) Designing advertisements
A public is any group that can affect the activities of a marketer and also be affected by those activities
Indicate whether the statement is true or false
When a firm believes that the sale of a product depends on the decision of the customer rather than on aggressive sales techniques, then the firm is said to be ______ oriented.
A. production B. sales C. market D. societal