Assume that you are a marketing manager for a youth clothing manufacturer that has just read about the demographic trend of the "rising Hispanic influence" in the United States. Explain this trend and indicate why it might be important to your company.
What will be an ideal response?
Answer: The Hispanic population grew by 43 percent, from 35.3 million to 50.5 million, in the last ten years. Hispanics are having a huge impact on the food U.S. consumers eat and the clothing, music, and cars they buy. Companies are refining their products and marketing to reach this fastest-growing and most influential consumer group.
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The worldwide popularity of McDonald's suggests that there is a global consumer culture that unites people around the world by their common devotion to brands
Indicate whether the statement is true or false
A primary purpose of using a standard cost system is
a. to make things easier for managers in the production facility. b. to provide a distinct measure of cost control. c. to minimize the cost per unit of production. d. b and c are correct.
Marcus is frustrated over having too little influence over the way his job is done on a day-to-day basis, leading to a form of stress stemming from
A. high demand. B. high effort. C. low control. D. low reward.
Match each of the following terms with the appropriate definitions.
A. A right granted that gives its owner the exclusive privilege to publish and sell musical, literary, or artistic work during the life of the creator plus 70 years. B. Assets that increase the benefits of land, have a limited useful life, and are subject to depreciation. C. The total cost of a plant asset less its accumulated depreciation. D. A condition where a plant asset no longer has a competitive advantage in producing goods or services because of innovations. E. Alternations or improvements to leased property made by the lessee. F. Major repairs that extend the useful life of a plant asset beyond its original estimate. G. The inability of plant assets to meet the company's productive demands. H. An estimate of an asset's value at the end its benefit period. I. An exclusive right granted to its owner to manufacture and sell an item, or to use a process, for 20 years. J. The process of allocating the cost of natural resources to the periods when they are consumed.