The translation of an overall business strategy into a level of detail suitable for the marketing area is a(n) ________
Fill in the blank with the appropriate word.
Answer: functional strategy
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Hamid has a check indorsed "Pay to the order of Hamid Ali." Hamid gives the check to Yasmin without indorsing it. Which of the following statements is true of this case?
A. Yasmin is not a holder of the check because Hamid failed to indorse the check. B. Yasmin is not a holder of the check because she failed to indorse the check. C. Yasmin is a holder of the check because she may supply the missing indorsement herself. D. Yasmin is a holder of the check because only delivery was necessary to negotiate the check.
A retailer's target customers are skeptical and cautious about new ideas. Strong social pressure from their own peer group may be needed before they adopt a new product. These target customers are
A. the early majority. B. innovators. C. the late majority. D. early adopters. E. laggards.
Fred Fryer's Donuts (Scenario)Since the integration of two new stores in Littleville, U.S., Fred Fryer's Donuts, Inc., has recognized that there is a need for reengineering the entire organization. The main need is to install new state-of-the-art kitchen equipment in the seven remaining stores, and then dispose of all old equipment to a salvage dealer or else incur a loss. The employees will have to be trained to operate the new computer programmed equipment. Fred is setting up the main store as a training store. Employees from the other stores will train at the main store for five days while their respective store's equipment is being converted. The regular employees from the main store have the responsibility of instructing the classes or overseeing the installation of the new equipment
and testing its operation before that store's employees return from training. The organization is also replacing the old employee reporting system. Ordering of materials will now be done by an intranet. Fred has promised that no one will lose his or her job because of the organizational changes. He estimates that when the employees get to the computer programming training, as many as 10 percent of the current employees will resign or retire. He also thinks that opening a new store in Nowhere, will absorb the excess employees.Which of the following courses of actions is best for Fred and the team leaders to practice if they need to overcome employee resistance? A. threaten the employees who resist the change B. present distorted facts to the employees C. terminate employees who resist the change D. educate employees and communicate with them
The paragraphs in the body of a memo
a. should be double-spaced b. should be indented from the left margin c. should begin at the left margin d. should be centered