All of the following are true regarding stealth marketing EXCEPT:
A. it is also known as guerrilla marketing
B. it is any unconventional way of performing marketing promotion
C. usually done on a low budget
D. the target audience is unaware they have been marketed to
E. doesn't generate buzz
Answer: E
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If data mining finds a statistical correlation or relationship between two data items, then there exists a plausible relationship between those two data items in the real world.
Answer the following statement true (T) or false (F)
Arno is judge in a country that follows a civil law system. In Arno's court, the primary source of law consists of
a. administrative decisions. b. a statutory code. c. case precedents. d. the laws of other nations.
Which of the following is a characteristic of a table that is in first normal form?
A. It doesn't contain repeating groups. B. It has at least two foreign keys. C. It doesn't have a primary key D. There are no alternate keys.
The cashier for Bell Buoy rang up sales totaling $7,644, but had $7,650 to deposit, which journal entry would be recorded?
A. A debit to Sales for $7,650, a debit to Cash Overage for $6, and a credit to Cash for $7,644. B. A debit to Cash for $7,650, a credit to Cash Overage for $6, and a credit to Sales Revenue for $7,644. C. A debit to Cash for $7,644, a debit to Cash Shortage for $6, and a credit to Sales Revenue for $7,650. D. A debit to Cash for $7,644, a debit to Cash Shortage for $6, and a credit to Unearned Revenue for $7,650.