Why is measurement and evaluation important?

What will be an ideal response?


It helps us determine whether or not we were successful in our efforts and if we achieved the social media goals and objectives we have set forth. These metrics also help serve as a way to validate the efforts the social media team has had in a campaign to senior management.

Communication & Mass Media

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He was the first to make the Sunday newspaper readable and interesting:

a. Joseph Pulitzer b. William Randolph Hearst c. Henry Raymond d. Adolph Ochs e.Morrill Goddard

Communication & Mass Media

Abstract films ________

A) focus on the dream state B) rely on characters that represent archetypes and symbols C) abandon human figures all together D) all of these

Communication & Mass Media

An important strategy that you can use to reinforce your points is to read the content of your presentation media verbatim to your audience

Indicate whether the statement is true or false

Communication & Mass Media

Dialogical ethics means obeying the law so you don't do anything illegal

Indicate whether the statement is true or false.

Communication & Mass Media