What is the purpose of B2B sales promotion?
A. to strengthen brand loyalty
B. to generate leads
C. to increase consumer demand
D. to incentivize intermediaries
E. to change customer buying habits
Answer: B
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Why do you think Whirlpool had to file multiple lawsuits before it won import protection?
a. due to the tough import competition it faced from Samsung and LG. b. due to the country-hopping technique that Samsung and LG indulged in c. due to president Donald Trump’s “America First” slogan d. because Samsung and LG practiced unlawful pricing of washing machines imported from South Korea and Mexico
What is the primary objective of data security controls?
A. To formalize standard, rules, and procedures to ensure the organization's control are properly executed. B. To ensure that data storage media are subject to authorization prior to access, change, or destruction. C. To monitor the use of system software to prevent unauthorized access to system software and computer programs. D. To establish a framework for controlling the design, security, and use of computer programs throughout an organization.
The conclusion of your proposal can
A) Provide your solutions. B) Explain bene?ts to be derived. C) Restate the problem. D) All of the above.
Typically, the development of the marketing mix starts with determining the promotion for a product.
Answer the following statement true (T) or false (F)