According to Cawelti, two psychological needs of audiences that genre texts satisfy are

a. the need for intense excitement to escape the boredom of our secure, routine lives.
b. the need to escape our ultimate insecurities and ambiguities.
c. the need to balance the tension between convention and innovation.
d. the need for cost-effective leisure activities.
e. All of the above.


a, b

Communication & Mass Media

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__________ refers to the main points being balanced or equal to

each other in weight and level of ideas. Fill in the blanks with correct word

Communication & Mass Media

The most basic form of interpersonal confirmation is __________, the expression of awareness of another person's existence

Fill in the blank(s) with correct word

Communication & Mass Media

An audience analysis is a systematic investigation of unique audience characteristics. List and define these characteristics

What will be an ideal response?

Communication & Mass Media

A group leader should provide clarity and be flexible, but must not provide emotional support

Indicate whether the statement is true or false.

Communication & Mass Media