Which of the following is a potential drawback of licensing?
A. If quality is compromised, it may reflect poorly on the company providing the license.
B. Licensing will provide the original producer with much foreign marketing experience.
C. It is a relatively inexpensive way to market your product internationally.
D. It is an extremely expensive and highly involved method of international expansion.
E. It provides no compensation for the original company.
Answer: A
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