Using the BCG portfolio analysis, a "dog" should be phased out unless
A. the market has a small chance of rebounding.
B. additional resources could increase its relative market share slightly.
C. its marketing manager is a champion of the product.
D. it complements or boosts the sales of another product.
E. None of the choices is correct. Dogs should be phased out.
Answer: D
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Wholly-owned extensions of the producer that perform wholesaling activities are referred to as
A. manufacturer's branch or sales offices. B. merchant wholesalers. C. agents and brokers. D. general merchandise wholesalers. E. cash and carry wholesalers.
Which of the following functions is a marketing department LEAST likely to perform?
A) defining the brand B) creating promotions C) securing financing D) creating a CRM process E) establishing distribution channels
What purposes does the transmittal document serve?
What will be an ideal response?
Gen-Xers are the veterans in the workforce
a. True b. False