Advertisers, as well as waiters and waitresses, have found a technique for quickly increasing their trustworthiness in the eyes of an audience. It involves:
(a) arguing earnestly for the virtues of their product.
(b) saying how intelligent they think the audience is.
(c) arguing initially against their own interests by mentioning a minor problem with their product.
(d) saying how dependent they are on the audience.
(e) arguing first for the virtues of their product and then mentioning a minor problem with it.
ANSWER: C
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