Edward l. Bernays is remembered for which of the following reasons?

A. He invented the press release.
B. He handled the public relations for O. J. Simpson following his criminal trial.
C. He wrote the first book about public relations and taught early public relations courses.
D. He made Elvis a star.


C. He wrote the first book about public relations and taught early public relations courses.

Communication & Mass Media

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Which basic assumption about nonverbal communication addresses mixed messages?

a. It is often ambiguous. b. It may conflict with verbal communication. c. It regulates conversation. d. It is more believable than verbal communication.

Communication & Mass Media

An organizational pattern in which main points are arranged and presented as specific categories, groupings, or grounds is known as a ______ pattern.

a. chronological b. topical c. question–answer d. spatial

Communication & Mass Media

In the ______________ model for providing professional

services, the organization relates to communication specialists, whether they are organizational employees or external consultants, by requesting particular services to meet a need the specialist has not been involved in identifying. Fill in the blank with correct word

Communication & Mass Media

Reverse type (white on black) should never be used under any circumstance

Indicate whether the statement is true or false

Communication & Mass Media