Which of the following statements about anticipating and profiling your audience is most accurate?
A) If you don't actually know your readers, it is impossible to picture what they are like.
B) Because postings to sites like Facebook and Twitter are so brief and informal, there is no need to anticipate your audience.
C) You will adjust your tone, style, and content to accommodate the expectations and needs of your audience.
D) You should profile your primary audience only.
C
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Indicate whether the statement is true or false
All fifty U.S. states consider loss leader practices to be wrong and have passed legislation called "unfair sales acts," also called "unfair trade practices acts."
Indicate whether the statement is true or false
Elizabeth wants to avoid monotony and add spark to her business messages. What should she do?
A) Include at least one compound-complex sentence per paragraph. B) Start each paragraph with a question to generate interest. C) Avoid short sentences (four to six words) because they sound choppy. D) Use a variety of sentence types.
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