Demographic segmentation refers to dividing the market based on where consumers live.
Answer the following statement true (T) or false (F)
False
Demographic market segmentation refers to dividing the market based on measurable characteristics about people such as age, income, ethnicity, and gender. See 11-3: Marketing Strategy: Where Are You Going, and How Will You Get There?
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A(n) ________ is a warranty created when a seller or lessor makes an affirmation that the goods he or she is selling or leasing meet certain standards of quality, description, performance, or condition.
A. implied warranty B. limited warranty C. express warranty D. primary warranty
Since sole proprietorships are extensions of their owners, they:
A. lack permanence. B. offer limited liability. C. have the ability to pool financial resources. D. lack tax advantage.
An effective decision-making process ________.
A. focuses on matters of importance B. focuses on consistency more than logic C. avoids subjective and intuitive thinking D. is complex but reliable
In which two cases are composite primary keys particularly useful?