Joy's daughter suffers from an addiction to prescription painkillers. Because Joy feels that television shows treat this addiction too casually, she mounts a campaign on local television news programs to get the stations to incorporate more sensitivity to prescription drug abuse. Joy is making her voice heard through
A. news coverage.
B. social action.
C. complaining.
D. media activism.
Answer: D
Communication & Mass Media
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In the United States, ______ is outlawed.
A. spam material B. obscene material C. pornography D. erotica
Communication & Mass Media
Guidelines for successful brand extensions include
a. Screening all new brand extensions for congruence b. Earmarking all the compromises other brands make c. Identifying how your brand can emphasize profits d. Eliminating all brand packaging that is cocongruent
Communication & Mass Media
In research on female leadership, women tend to be more __________ compared to men
a. rational b. aggressive c. collaborative d. independent
Communication & Mass Media
"Leadership" and "persuasion" are similar and overlapping concepts.
Answer the following statement true (T) or false (F)
Communication & Mass Media