Do companies benefit by creating a positive affective climate? What is some evidence that supports the value of having a positive affective climate to companies?
What will be an ideal response?
A study of 229 entrepreneurs and small business owners (in the Vancouver, Canada, metropolitan area) also demonstrated that it makes good business sense to create positive moods and a positive emotional climate among employees (Ozcelik, Langton, & Aldrich, 2008). This study found that doing well and doing good are not mutually exclusive—the entrepreneurs who took good care of their employees by creating a positive emotional climate were more profitable over an 18 month time span as assessed by both company performance and growth.
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Computers connected through the __________ can send and receive information including text, graphics, voice, video, and software.
Fill in the blank(s) with the appropriate word(s).
Who is the plaintiff in a criminal lawsuit?
A. the government B. the respondent C. a private party D. the victim
Normal time equals the average observed time multiplied by the allowance factor
Indicate whether the statement is true or false
Some of the posttest methods for measuring advertising effectiveness are based on how well consumers remember advertising and include (1) recognition tests and (2) recall tests. What is the basic difference between these two approaches?
A. The actual ads are shown in the former but not in the latter. B. The former method relies on memory alone, and the latter shows the actual ads. C. One uses a consumer jury; the other uses random individuals. D. The respondents are given class clues in the latter but not in the former. E. One is used primarily by the government, and the other is used by private businesses.