Name the various social trends that impact marketing, and give one example that demonstrates how each one influences marketing practices.

What will be an ideal response?


Answers will vary, but should include the following social trends: a greater emphasis on health and wellness concerns, greener consumers, and privacy concerns.

Business

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Which of the following is most likely to occur in the commitment stage of developing partnerships?

A. Managing change B. Cold-calling prospects C. Evaluating after-sales services D. Getting an initial order E. Gathering pre-call information

Business

You have just told your supervisor of your intention to resign from your job, and your supervisor asked you to submit it in writing. Your message should

a. be written deductively, stating the date of the resignation in the first sentence. b. recall a positive experience you had with the company. c. give all the reasons why you decided to leave the job. d. state the termination in the final sentence.

Business

A dividend reinvestment plan can be a routine way to invest in a stock

Indicate whether the statement is true or false

Business

Insurance is available from the U.S. AID to U.S. firms against the expropriation of their property by a foreign government

Indicate whether the statement is true or false

Business