The practice of using a “creative tree” to develop headlines or taglines

a. Let’s you work backwards from concepts to discover the One Thing about a brand
b. Encourages you to branch out from key words to try several directions to develop ideas
c. Assures that you end up with a generic slogan that works for any product
d. Is the only recommended way to develop ideas


b. Encourages you to branch out from key words to try several directions to develop ideas

Communication & Mass Media

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To keep any speech interesting and to keep the audience listening, you want to create ________ in the

six dimensions of your voice. Fill in the blanks with correct word

Communication & Mass Media

Select three of the topics listed. For each, state the length of your speech and describe what

types of presentation aids you would use for each and what your reasons were for doing so. - Climbing Half Dome at Yosemite: It?s Something You Can Do! - Changing Oil in a ?67 Mustang: Simple as 1-2-3 - Knitting a Scarf: A Gift of Love and Time - Preparing an Indian Meal Like a Pro - Your Cholesterol Level: Is it Too High? - The Domain of the Desert Tortoise - A Night at the Opera - The Worst Day of My Year - Geology Discoveries at the Beach - The Travels of a Coffee Bean - Fitting in 30 Minutes of Exercise Each Day - Wedding Days in My Tradition - Memory Tricks that Really Work What will be an ideal response?

Communication & Mass Media

Discuss and explain pronunciation and articulation, including accents and dialects. Name and

provide some brief detail of the four general dialect regions of the United States. Lastly, give some information about dialects in your own native language. What will be an ideal response?

Communication & Mass Media

Asking a subordinate to role-play a supervisor would be an example of the induced compliance theory being applied.

Answer the following statement true (T) or false (F)

Communication & Mass Media