Which rating format uses three specific behavioral descriptions relevant to each trait and then asks supervisors to evaluate whether an employee's behavior is better than, equal to, or worse than the standard for each behavior?
A. Mixed-standard scale
B. Forced-choice method
C. Behaviorally anchored rating scale
D. Behavior observation scale
Answer: A
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In business-to-business communications, advertising is often the primary promotion method with the other components of the promotional mix, such as trade promotions, consumer promotions, and personal selling supporting the advertising
Indicate whether the statement is true or false
Which of the following statements regarding cash equivalents is correct?
a. A one-year Treasury note could not qualify as a cash equivalent. b. All investments meeting the FASB's criteria for cash equivalents must be reported as such. c. The date a security is purchased determines its "original maturity" for cash equivalent classification purposes. d. Once established, management's policy for classifying items as cash equivalents cannot be changed.
________ helps in systematically and objectively identifying the characteristics of messages that are broadcasted and analyzing the content to determine trends and perceptions relevant to a product or brand.
A. Marketing-mix modeling B. Focus group discussion C. Media content analysis D. Regression analysis E. Survey research
______ ability generally increases with age and education.
A. Moral disagreement B. Moral reasoning C. Moral focus D. Moral character