Which advertising agency pioneered the soft-sell approach?
a. J. Walter Thompson
b. DoubleClick
c. Ogilvy & Mather
d. Lord & Thomas
a
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You are in the process of reporting on an upcoming vote to increase funding for local schools. Which of the following is a proactive step that will most benefit your reporting on the topic?
A. Read the daily vote projections and polls to get a sense of whether the measure is likely to pass or fail. B. Ask supporters of the bill to explain it to you in detail. C. Read coverage of previous school funding votes and look for patterns in voter behavior. D. Decide where you stand on the issue and write an editorial supporting or opposing the measure.
In Maslow's hierarchy of needs, preceding needs have to be satisfied in order for a person to move on to a higher level of need
Indicate whether this statement is true or false.
Organizations exist through human interaction; structures and technologies result from the information to which individuals react
Indicate whether this statement is true or false.
Answer the following statements true (T) or false (F)
1. 50 percent or more of our communication time is spent speaking. 2. The only reason that a person may not hear well is because they are deaf or hard of hearing. 3. Our brains can process more words per minute than people can typically produce by speaking. 4. In a critical listening situation, your goal is to listen so you can make counterarguments to the speaker’s claims. 5. Asking yourself questions during a speech can distract you from learning its key aspects.