Which of the following is a reason for frustration for marketers moving from a corporate to a nonprofit environment
a. they have too much responsibility for too many programs and people
b. they don't have enough responsibility compared to the corporate sector
c. processes take longer and management is reluctant to take risks
d. they never have enough budget because nonprofits always don't have enough money to do the job
e. they are often absorbed by public relations or fund development
C
You might also like to view...
On your résumé, do not include items that could encourage discrimination, such as
A) home address. B) hobbies. C) when you graduated from high school. D) military service. E) extracurricular activities.
When the management team noted the increased interest in bikes as a mode of commuting, bicycle manufacturer Sensta introduced utility bikes aimed at the urban commuter
In which of the following cases is the company following a plus-one pricing strategy? A) Sensta entered the market with a bike priced at $2,500, and later, as more competitors entered the market, reduced the price to $1,000. B) As the market for bikes in a particular city became saturated, Sensta raised the prices of its bikes hoping to gain maximum profit before exiting the market. C) With several competitors with similar product features in the utility bike market, Sensta concentrated on the sturdiness of its bikes, and raised the price of the basic model from $500 to $1,000. D) Sensta manufactures a basic model priced at $500, a bike with more features, priced at $1,500 and a deluxe model priced at $3,000. E) When Sensta entered the market, there were already competitors in the $1,000-$2,000 price range. Sensta introduced three bike models in the $500-$700 price range in order to capture market share, and later raised the prices of its products.
A(n) ______ is a revenue center that enhances profitability of the organization through enhancing the productivity of the people within the organization.
A. productivity center B. cost center C. employee engagement D. human resources
A codebook should be retained for use by others who access the data later
Indicate whether the statement is true or false